Baaa Health Seeks To Encourage South Africans To Adopt Healthy Eating Habits
Baaa Health Seeks To Encourage South Africans To Adopt Healthy Eating Habits. Baaa Health takes the thinking out of healthy living with a scrumptious selection of nutritious meals and beverages. A good food choice comes in each and every order as its service rests on three values: consistency, value and quality.
One of the most important elements of a healthy lifestyle is linked to the type of food people eat as well as their eating habits. Food is an essential part of people’s survival and forms the basis of all their subsistence and nutritional requirements. This makes the attitudes people have towards food as well as the food choices they make extremely important.
Baaa Health locally sourced ingredients enable the company to offer a fresh on-trend experience. It prides itself in creatively redesigning mouth watering smoothies and meals to surprise both regular and new Baaa food adventurers. Its popular flavours can be found at pop-up stores and local markets. It also offers customised catering services to corporate and private events ensuring their client’s get served up goodness in their comfort zone.
Get an exciting punch of flavour from its fruity pre-packaged smoothie selection or explore unique flavours with one’s selection of fruity “island” tastes. “We’re in the process of working on a new model that will allow the business to thrive beyond our initial plans, and we are also gaining great momentum in our retail offering, which we launched during the lockdown,” Bontle Tshole, founder of Baaa Health told Independent Online.
Unfortunately, the pandemic had devastating effects on the business. “Baaa was in the process of launching our first benchmark store, and Covid-19 completely derailed these plans. We experienced a major dip in business during that time,” said Tshole. Tshole added that the easing of restrictions led to a gradual return in business. “We also saw a sharp spike in sales of our Baaa Vitality Shots, immunity boosters which are made from a blend of ginger, lemon, cayenne, and other ingredients, and these potent little powerhouses played a significant role in our recovery. We found other avenues to pursue, such as e-commerce. What worked for us before lockdown, didn’t work for us during the lockdown, and as such, we pivoted.”
