Sway Digital SA Reflects On Its Partnership With Fintech Start-Up Bettr App
Sway Digital SA Reflects On Its Partnership With Fintech Start-Up Bettr App. Sway Digital SA took to Instagram to reflect on its partnership with Bettr App, post the Cotton Fest event.
The post read, “We are super excited to be official partners to Africas first fin-tech business for creators. We have had the pleasure of running lead on culture related marketing for @bettr.app It has been nothing short of inspiring, watching team Bettr relentlessly fight for the advancement and financial growth of the creator economy As we approached the launch of the BETA app to the public, we put our money where our mouths are by backing one of the biggest music, fashion and culture festivals in Africa @cottonfestjhb. Here’s a quick behind the scenes look of all the operations we had going on, taking you from setup the day before all the way until the last confetti dropped, with the intention of capturing the ‘culture’ in.”
Bettr is a digital banking app and card that aims to help its clients multiply their money. The company is also fuelling the way creators make, money and build wealth. Bettr was founded by a collective of creative entrepreneurs and fintech veterans. The company consists of a team determined to rewrite the financial fate of the South African youth, no matter what. Young people aren’t being given the access they need to the financial products they deserve, and Bettr App believes it’s time that someone stepped in and changed that.
Sway is a 360 marketing agency that uses its robust understanding of culture to deliver result-driven creative solutions. SWAY is responsible for some of the trending campaigns of South Africa’s top celebrities, developing brand strategy and amplifying any content. Celebrity clients include Nasty C, Cassper Nyovest, Moozlie, Podcast & Chill with Mac G, Major League DJz. The company’s corporate clients include ABinBev, Distell, Redbull, Bettr Bank, Africa Creative Agency, Universal Music and many more.
