How South African Indigenous Game ‘Motlotlo’ Inspired The Establishing Of Maruapula Brand
How South African Indigenous Game ‘Motlotlo’ Inspired The Establishing Of Maruapula Brand. There is an indigenous game in South Africa played by children, it is called Motlotlo. It’s a storytelling game draped in aspirational dialogue and observations made by the storyteller with hopes to connect their audience to a world covered by their version of magic and impact. In a circle, seated on the floor, they listen in on stories only dreams are made of.
Maru a pula Brand draws inspiration from this game and uses its principles to guide how it curates brand experiences with insightful anchors pulling a golden thread through conversations, connections, and communities. The company is its clients’ brand partner as it listens to their dreams, goals and hopes for impact. The company is the specialists that bring those brand dreams to light. Since 2015, Maruapula Brand, through the contribution of its Rainmakers and trusted stakeholders, curated memorable brand experiences. Along the journey, the company has achieved collective wins, gaining trusted relationships with clients and key stakeholders.
The head brand strategist and Founder of Maruapula Brand Kele Makwala strives to leverage her MBA qualification to connect global businesses to the human-centric nuances found in healthy brand experiences. Her role as part of the EY Entrepreneurial Winning Women Class of 2021 has enabled Maru a pula Brand access to diversified global business models, therefore capacitating the company in serving dynamic internal and external brand challenges.
As a 2019 Mandela Washington Fellow, she has guided diversified business opportunities which wished to effectively embrace African landscapes through brand participation. Her 12 years of experience in creative and strategic spaces have her leading brand development projects in global regions, working with a dynamic selection of clients, helping them build effective communication and brand positioning tools that set them apart. She is the co-author of Marketing Communications in Emerging Economies, Volume II – Ithemba Lila Nyuka (Hope is Rising): Responding to Customer Emotions During Uncertainties.
