OFM Signs On As ITEC Knights Media Partner For Another Year
OFM Signs On As ITEC Knights Media Partner For Another Year. OFM, the Sound of Your Life in Central South Africa, has again signed as a media partner and sponsor of Central South Africa’s domestic cricket team, the ITEC Knights, for the 2022-23 South African domestic season.
According to the terms of the agreement, the deal will include all T20 and limited-over format games up to the end of the season in 2023. As a media partner, OFM will continue to bring the Knights cricket players into the homes and daily lives of Central South Africans through interviews and more. Says OFM CEO Nick Efstathiou: “Cricket and family. That is the Knights to OFM. We are always excited by the continued relationship between these two great Central South African institutions”.
OFM, the Sound of Your Life, is Central South Africa’s premier commercial radio station, offering a mix of music, news, and entertainment. The station celebrated 35 years in the broadcasting industry in 2021. OFM is part of the Central Media Group, with its head office in Bloemfontein, and a satellite studio in Welkom. The station serves the affluent SEM 7-10 economically active marketplace with a broadcast footprint across the Free State, Northern Cape, southern Gauteng and North West. OFM is synonymous with the people of Central South Africa, and includes a full spectrum of listeners, from urban working moms and dads to corporate professionals, as well as rural communities and agricultural producers.
Sport is close to OFM listeners’ hearts and is what brings much of Central South Africa together. The station is a proud partner, sponsor, and supporter of the Cheetahs, Griquas and Leopards rugby teams as well as the Knights, Heat and Dragons cricket teams. OFM is committed to living the real good life, while at the same time helping Central South Africans to live their best lives.
