How The Awareness Company Aims To Use Data To Tell Useful Stories To Humans
How The Awareness Company Aims To Use Data To Tell Useful Stories To Humans. The Awareness Company uses data to tell stories that are useful to humans. Imagine a data solution that gives its clients the right story at the right time so they know what happened, what’s happening and what’s going to happen in their world.
The company is making data affordable, accessible and usable for everyone, with data storytelling. HYDRA is the company’s data storytelling software product which ingests data from multiple sources, whether it is from humans, things, systems or services, then transforms it into intelligent data and creates insightful stories that are easy to understand and useful to humans.
The founders worked together for over 10 years in research, development and innovation in the public sector, building, amongst other things, pioneering technology that is still being used today in the fight against wildlife poaching. That’s when they realised the value of creating technology that solves real-world problems. And so, The Awareness Company was created in April 2018 to create positive impact. Engineers and scientists turned entrepreneurs, the company is here to smash traditional approaches to technology.
The Awareness Company’s vision is to accelerate the world’s awareness so that all decisions are smart, fast and data driven. The company’s mission is to make every person better at what they do with data storytelling.
