DJ Tira Launches Alcohol Brand Called ‘Bearings Cyder’
DJ Tira Launches Alcohol Brand Called ‘Bearings Cyder’. South African DJ and businessman Mthokozi Khathi popularly known as DJ Tira announced the launch of his own alcohol brand just before 2022 came to an end. The DJ has become the latest South African celebrity to venture into the alcohol industry, which seems to be a lucrative venture that individuals with established brands and followings can find success in.
The DJ took to his social media platforms to announce that the brand would be available at selected liquor stores nationwide. DJ Tira wanted to make sure that he ends 2022 on a high note so that he can continue with the momentum into 2023 as he plans on making the brand available in most parts of the country. In order to market the brand the DJ went on a tour so that he can launch the brand at events where his potential clients would be, he made sure to have over 10 locations on his tour schedule.
DJ Tira has always showed that he is a very savvy businessman who can identify an opportunity to create a business that will have an impact not only in the business world but also the South African urban culture. Through the launch of this brand, he will be able to expand his business reach and network as he is heading into a new industry. This will also allow him to have a significant influence in the urban culture.
DJ Tira shows the importance of having a diversified portfolio as a businessman, he started off being in the music business but has now managed to conquer the clothing and event business and now he has ventured into the alcohol business. This is a big move from the DJ as he joins fellow celebrities such as Boity, Bonang and Cassper Nyovest in the highly competitive alcohol industry.
