The Comrades Marathon Announces A New Sponsor For The Ultimate Human Race
The Comrades Marathon Announces A New Sponsor For The Ultimate Human Race. The Comrades Marathon Association (CMA) has announced a new sponsor to The Ultimate Human Race. Renowned South African brand, Deep Heat is the latest sponsor to sign a three-year deal with the world’s biggest, oldest and most famous ultramarathon.
Deep Heat is proud and thrilled to be part of South Africa’s most inclusive sporting event and looks forward to engaging with Comrades runners and supporters in the build-up to the 2023 edition of the race. CMA Race Director, Rowyn James says, “It is an immense pleasure to welcome such a renowned brand like Deep Heat to our stable of esteemed partners. Deep Heat has some exciting activations planned for next year’s 96th Comrades Marathon and it has been a pleasure to kickstart a great working relationship with the team.”
“We are excited to lend our support to this iconic event,” says Andrew Lawlor, Managing Director, Mentholatum SA (the health and wellness company responsible for Deep Heat). “Our consumers are at the heart of all that we do,” continues Lawlor, as reinforced by Deep Heat’s popular slogan of ‘keep going’ that constantly encourages its consumers to keep on moving and continue striving. “We are thrilled to be part of the Comrades Marathon, both in the build up to this event and on race day itself. It affords us yet another opportunity to support our consumers.”
The Comrades Marathon is a deeply rooted South African event, the greatest ultramarathon of all time and one of the oldest races of its kind. As a heritage brand, and South Africa’s number one choice for clinically proven pain relief, Deep Heat’s three-year partnership with Comrades Marathon affords it the opportunity to leave a lasting legacy and to do so in support of its consumers – ordinary South Africans doing extraordinary things!
