Builders Launches Builders PRO Benefits Programme To Boost Tradespeople’s Businesses
Builders Launches Builders PRO Benefits Programme To Boost Tradespeople’s Businesses. More South Africans are feeling the pinch of the rising cost of living, including the country’s small and medium-sized businesses. According to Business partners’ SME Index, unfavorable economic conditions, exacerbated by loadshedding, petrol price hikes, and COVID-19’s lingering effects, contribute to low business confidence among the country’s SMEs.
To help address these challenges, Builders, the leading home improvement, DIY, and building materials retailer, has introduced the Builders PRO benefits programme to help tradespeople (plumbers, electricians, carpenters etc.) navigate the country’s increasingly challenging economic conditions. The programme offers tradespeople savings-related benefits such as incredible deals, and personalized offers on DIY products and services, from construction to gardening and even maintenance projects, tailored to their businesses and, most importantly, their customers’ needs.
Builders PRO customers will be the first to know about new launches, have the option of a virtual or physical card and most importantly, get money back as a rebate on all cash purchases allowing them to save while getting more work done. The Builders Pro card entitles cash trade customers to a rebate after spending R50 000 or more in cash excluding VAT, within a specified 12-month period determined upon sign-up. For example, if the period is 26 December 2022 to 31 December 2023, the rebate will be paid into the customer’s Builders Pro profile from the end of February 2024.
Marketing Head at Builders Janet Booysen says, “We realize that loyalty programmes are more crucial than ever to South Africans, as many consumers turn to them when they need to stretch their pockets and make the most out of their everyday purchases. We want to ensure that our essential tradespeople also benefit from these rewards as small businesses are responsible for the country’s economic growth by contributing to job creation that sustains many South African households.”
