BeyondPlay, the Startup Set Out to Revolutionize iGaming
Gambling is a lonely form of entertainment. In today’s world that, for many of us, revolves around screens, pretty much every form of gambling is single-player. At their roots, casinos were not just gambling dens – they were places where players could meet and socialize. But the invention of the slot machine in the late 19th century, and the creation of the online casino a century later, has turned it into a single-player game. This is what BeyondPlay, a UK-based startup, is trying to change.
A new generation of players
Casino games have remained mostly unchanged for the last century. Gaming machines have taken over a large segment of the industry, and online casinos brought casino games within the reach of virtually everyone. Generations have passed since the creation of the slot machine, and let’s not even talk about truly ancient games like roulette and blackjack.
In the meantime, technology evolved fast. Today’s average player has grown up with a personal computer or a gaming console, playing video games. As such, when stepping inside a casino, no matter if it’s in real life or online, today’s average player is looking for something different: decisions, strategies, and skill-based gaming. This is what traditional casino games can’t offer, not even at the best online casinos in 2023 – and this is what BeyondPlay is trying to do.
Disrupting the world of iGaming
BeyondPlay set out to disrupt the world of iGaming, to transform a solitary game into a much more social experience. Its founder is Karolina Pelc, with experience in leading product teams of several major iGaming operators. She has first-hand experience with the shift in the preferences of players who are increasingly looking for community connection. And with BeyondPlay, she is trying to bring this innovative approach to iGaming.
The vision
“With our team’s combined experience and niche expertise, spanning from multiplayer live dealer games and video streaming, to the latest product development and technology solutions, the vision for BeyondPlay is to be on the frontier of redefining how people play”, BeyondPlay’s website reads. This will be done through a brand-new platform that integrates streaming, social features, interaction, and multiplayer.
The best part is, this can all be done using the providers’ existing content as well as their newly developed titles. BeyondPlay has signed agreements with several of the most exciting software providers in the industry, like NoLimit City, BigTimeGaming or Pragmatic Play or Hacksaw. Plus, it has landed a handful of major clients, like LeoVegas, ComeOn!, and Casumo.
iGaming has been a lonely pastime for the better part of the last three decades. Now, BeyondPlay is set out to change that, bringing what’s exciting and attractive to online gambling platforms.
