Golf Ads Introduces Golf Digital To Engage Affluent Consumers
Golf Ads Introduces Golf Digital To Engage Affluent Consumers. Golf Ads™, part of the Provantage family of companies and a leader in the golf media advertising market, recently launched its new product, Golf Digital. The Golf Digital offering features the strategic placement of three high-definition digital screens at the nineteenth hole of selected golf clubs in affluent areas across the three main metros in South Africa.
This dynamic new platform offers brands an exclusive opportunity to captivate a highly desirable target audience in the highest-dwell time location on the golf course. With Golf Digital, advertisers can benefit from a pure ads screen by having their messages displayed to a more receptive audience. Without the noise of sponsored content, users are more likely to pay attention to the adverts and engage with them, increasing the effectiveness of targeted advertising campaigns.
South Africa has over 450 golf courses, which remain among the safest and most popular places for affluent South Africans to unwind, conduct business and maintain a healthy work-life balance. For many successful professionals, golf is integral to a well-designed work wellness package, attracting high-income, fitness-conscious decision-makers – an audience that advertisers are eager to capture.
75% of golfers socialise at the club after a game and affirm that the bar or restaurant is essential to their golfing experience, meaning Golf Digital provides high-end, affluent audience reach in a high-dwell time area at more affordable rates than other platforms.
Each Golf Digital advert consists of three side-by-side 720 x 400mm digital screens at 10 premium golf clubs nationally, with the intention of increasing the footprint aggressively over the short term. Digital displays capture 400% more views than static displays, and independent research also revealed that 34% of golfers surveyed recalled seeing OOH advertising and were 1,2 times more likely to recall OOH advertising than the general population. This positions the brands on-screen as far more likely to be noticed and remembered.
