Isuzu Opens Its Doors To Local Talent In New Creative Collaboration
Isuzu Opens Its Doors To Local Talent In New Creative Collaboration. ISUZU Motors South Africa (IMSAf) has collaborated with emerging music producer J-Smash, in the highly anticipated music video for his latest single, “The Truth” as the official vehicle sponsor. The single features legendary artist Kwesta, alongside Thato Saul, Flow Jones Jr and YoungstaCpt.
“It is an honour for ISUZU to be involved with homegrown talent in the creative output of the music video. The vehicle sponsorship by ISUZU is a testament of ISUZU’s commitment to empowering, uplifting, and supporting young local talent. Highlights of the videos give audiences a beautiful glimpse of our exceptional leisure vehicles, the ISUZU mu-X and the ISUZU D-MAX V-Cross, allowing us to showcase our products to a new audience”, says Ziphindiwe Ngcobo, Department Executive: Marketing.
The collaboration sees ISUZU debut the latest inimitable ISUZU mu-X and the iconic ISUZU D-MAX V-Cross as part of their vehicle sponsorship with the producer and artists. “I am so thankful to ISUZU who couldn’t have been more of a pleasure to collaborate with on this video. As an emerging talent, support of this nature is an incredible contribution to nurturing local talent”, says J-Smash.
Isuzu Motors Limited is a global automotive company founded in Japan in 1937, and headquarted in Tokyo. The company specialises in commercial vehicles, light commercial vehicles and diesel engines. In fact, Isuzu is the world’s largest producer of diesel engines, and has sold more than 85.1 million to date. Isuzu sells vehicles in over 120 markets and has manufacturing facilities in 30 countries.
As part of its commitment to support local talent, ISUZU is extremely proud to contribute to strengthening the diversity of talent, creativity, and skills in South Africa.
