Financial Services Start-Up Easy Equities Explains Its Main Purpose
Financial Services Start-Up Easy Equities Explains Its Main Purpose. A company needs to have a clear goal and vision so that it can be able to navigate through all te challenges it may face. This will bring about a credible brand that people would want to associate themselves with.
Many people are now becoming keen on the idea of investing, but to many of them the process of investing in a good company seems like something that only professional financial experts can understand, this is why it crucial for people to have enough knowledge about investing before risking their money. Easy Equities seeks to make it easier for people to partake in the investment world as it is believed that one can create financial freedom in the long term through investing.
In an interview with The Insider SA, financial services start-up Easy Equities shared what it’s main purpose is, it said, “Historically investing is the best way to grow your wealth in the long term, so we have this problem of South Africans desperately needing to grow their wealth and change the narrative in this country but no way to do that and so Easy Equities was really born out of this need to make it really easy, to make it affordable and to make it not exclusive so that really what the vision is, to democratise share ownership and to lower the barriers of entering investing for everybody.”
EasyEquities (EE), a subsidiary of JSE listed Purple Group Limited (PPE), is an online platform which allows anyone to buy shares in the brands and companies they love. For as little as R5, $10 or whatever amount they have available to invest (and with no monthly brokerage fees), newbie and seasoned investors alike can grow their wealth. EE powered by First World Trader (Pty), as an authorised financial services provider, has a strong focus on customer satisfaction. Its mission is to be a respected and recognised financial services provider. Treating its customers fairly is a primary objective of the conceptualisation, creation and launch of the platform.
