Tiger Brands Announce Tjaart Kruger As Its New CEO
Tiger Brands Announce Tjaart Kruger As Its New CEO. Following the Board’s annual review of the company’s strategy, the board concluded that new leadership was required to respond to the challenges currently facing the company. The company’s Board of Directors and Mr Noel Doyle have jointly agreed that Noel will step down as chief executive officer of the company and accordingly as executive director and member of the social, ethics and transformation committee. Noel Doyle is to be succeeded by Tjaart Kruger effective from 1 November 2023.
During his tenure as CEO, Noel and his team were required to navigate the challenges of Covid 19, civil unrest, global supply changes and high levels of inflation. In this period the company’s underlying operating profit trajectory was stabilised and there have been many significant improvements in key internal operating metrics. The company thanks Noel for his contribution over 20 years of service with Tiger Brands and wishes him well for the future.
Tjaart is a CA (SA) with a PMD from Harvard Business School and has more than 30 years’ leadership experience at multiple leading South African FMCG companies. He sharpened his career through previous experience at Tiger Brands, where he fulfilled the role of managing director of the pharmaceuticals and grains divisions over the period 2001 – 2007 and his most recent leadership role serving as CEO of Premier Foods over the period 2011 – 2021, where he successfully led Premier Foods’ expansion and growth strategy.
Noel will remain available to Tiger Brands until 31 March 2024 to facilitate a proper handover. Tjaart has signed a 26-month contract with Tiger Brands. The company believes that this appointment will provide certainty to the market and other key stakeholders and accelerate the execution of the company’s strategy and value creation for shareholders.
Tiger Brands Limited, a Top 40 JSE Limited company whose footprint extends across the African continent and beyond, is one of the largest manufacturers and marketers of FMCG products in Southern Africa, and has been for several decades. Tiger Brands has been built over many decades through the acquisition and clustering of businesses. The company’s strategy for success comes from the perpetual renovation and innovation of its brands, while its approach to expansion, acquisitions and joint ventures has given traction to a distribution network that now spans more than 22 African countries.
