How SA Entrepreneurs Can Build A Strong Brand
How SA Entrepreneurs Can Build A Strong Brand. Branding can be a tough task for a small business especially if they are just starting out. This is why it is important for entrepreneurs to do thorough research on the type of business they are building and what type of brand postitioning it needs. A business’ brand is the image that it portrays to the public and how the public perceives it. Therefore it is important that the brand image captures the essence of the business as this will make it easier for customers to associate the brand with the business. These are some of the things SA entrepreneurs can implement in their business for a strong brand.
Brand positioning – This refers to the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others.
A brand mission – This statement clearly communicates a brand’s purpose, objectives and how it plans to serve its audience. It is action-oriented and gives readers an idea of what your business does and what impact it wants to make.
Brand Visual identity – is how you shape perception and create an impression through the visible elements of your brand. Images are a powerful form of communication, specifically because they do not communicate with words. They speak on a primal, emotional level and are thus more persuasive.
Brand verbal identity – is how your brand sounds, the language it uses, and the tone it takes. It’s what sets you apart from your competitors and helps you connect with your customers on a deeper level.
Brand’s Target Audience – a brand’s target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors. By narrowing down its target audience a brand can be able to cater specifically to them without providing products and services that are not needed.
