How The Love Of Whisky Led To The Establishment Of WhiskyBrother
How The Love Of Whiskey Led To The Establishment Of WhiskyBrother. WhiskyBrother is an independent and proudly South African business established in 2012 because of the love for whisky. Although recently the company has increased its product offering, it is its love for the people, the places, the history and the flavours behind every bottle of whisky and spirit that drives it. The company has a passion for the products it sells and for the people that enjoy them, and it’s this shared passion that propels it to offer world-class products and world-class service.
WhiskyBrother started as a humble whisky blog in 2009, focused on learning about whisky and sharing that information and experiences with like-minded South Africans. The company has always seen itself as part of a larger community of whisky and spirit drinkers that are interested in knowing more about the liquid in their glass. The impetus for its store came from being dissatisfied with what was locally on offer and by being inspired from travels to Scotland.
The company seeks to hold itself to a very high standard, and it makes sure that everything it does, it does to a world-class standard. Due to this, it’s growth is organic and self-founded; the company does not franchise and it does not allow others to control its brand. The company believes that it is about people and passion, not about profits.
The company believes whisky is a specialised product and deserves a specialised retail environment. Although the company has branched out to other spirits, it’s ethos has not changed: it is here to learn, share what it knows, and grow the whisky and spirits communities in SA, by stocking a curated selection of premium and skilfully-crafted products.
