Business

SA StartUp Payfast Rebrands To Network International

SA StartUp Payfast Rebrands To Network International. South African startup Payfast has officially rebranded to Network International, and it is ready to provide South African businesses of all sizes with even more opportunities to grow their business and prosper in the digital economy. Payfast is no longer by Network as it is Network. The name Payfast remains as an ecommerce solution offered by Network.

Network International acquired Payfast in 2021 and is the leading enabler of digital commerce in the Middle East and Africa (MEA) region. With over 30 years of experience in delivering innovative solutions that drive revenue and profitability for their customers, Network has grown from strength to strength to become the largest acquirer in the UAE and offers a full suite of technology-enabled payments solutions to merchants and financial institutions of all types and sizes, enriched by an ever-evolving range of value-added services.

When Payfast joined the Network family, it initiated a brand-strengthening exercise that involved Payfast merging with Paygate and SiD under the reimagined Payfast brand. This enabled the company to combine its Aggregator and Gateway payment solutions under one product offering to ensure it offers the best and most comprehensive online payment platform in South Africa.

In this latest stage of its development as Network, the company’s collective vision is to strengthen its local offering by providing access to global expertise, resources and capabilities – ushering in a new era of unified payments innovation in South Africa. This will enable its merchants to provide their customers with the fastest, most frictionless payment experience possible.

Payfast becoming an ecommerce product of Network won’t impact its existing merchants’ payment processing services, or how they use Payfast to manage their businesses, in any way. The company aims to continue offering a world-class localised service from its Cape Town and Johannesburg offices.

By Thomas Chiothamisi
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