Fifteen Eastern Cape SMEs Graduate Export Programme for Global Readiness

Fifteen Eastern Cape SMEs Graduate Export Programme for Global Readiness. Fifteen small businesses from the Eastern Cape have successfully completed the Global Export Passport Programme, an initiative of the Department of Trade, Industry and Competition (DTIC) designed to prepare SMMEs for entry into international markets.

The latest cohort graduated in February 2026, having developed comprehensive export marketing strategies that included target market identification, entry plans, and growth objectives. Delivered in partnership with the Eastern Cape Development Corporation (ECDC), the programme provides training, mentorship, and coaching to improve export readiness.

According to Linda Lubengu, ECDC trade promotion specialist, the programme bridges the gap between planning and practical market entry. She noted standout performers in the latest group, including Aruzabiz from Komani, Leafline Washable and Reusable Sanitary Wear from Bathurst, and Intelminds from Dyamala Village near Whittlesea.

Lubengu highlighted that previous participants have already begun securing regional export opportunities. For example, Proglove from eQonce has started selling into Namibia, while Analit Africa from Gqeberha exports cooking oil and cosmetics to Mozambique and Namibia. These successes demonstrate the tangible impact of the programme in opening new markets for local enterprises.

Since its inception in 2018, the Global Export Passport Programme has supported more than 50 Eastern Cape companies seeking international market access. The initiative is structured into four phases: export fundamentals, market selection, market entry planning, and coaching. Each phase equips businesses with tailored strategies to navigate the complexities of global trade.

The graduation of the latest cohort underscores the growing momentum among Eastern Cape entrepreneurs to expand beyond domestic borders. By equipping SMMEs with the skills and strategies needed for export, the programme contributes to regional economic growth and positions local businesses to compete globally.

As global markets continue to evolve, initiatives like the Export Passport Programme remain vital in ensuring that small businesses are not only prepared but also empowered to seize opportunities abroad.