How South African Female-focused Brand Gloot Is Shaking Up The Industry. Gloot, a health, wellness and beauty brand dedicated exclusively to women, has exploded onto the South African sports nutrition and supplement scene. The brand’s bright, aesthetically appealing packaging and smart marketing have resonated with the traditionally underserved female market, gaining more than R4 million a month in revenue in just over eight months. Since launching in November 2023, the brand has partnered with leading retailers, including Clicks, Foschini, Shoprite Medirite, Food Lovers Market and Takealot.
“Having spent more than 12 years in the sports nutrition industry, I recognised that there aren’t very many ranges dedicated to women,” says Greg Tinkler, founder and CEO of Gloot. “Most tweak their existing products to attract women, but a significant percentage of supplements manufactured for men aren’t suitable for women and can cause a variety of hormonal issues. It was time to create a range of products 100% suited to women that meet feminine physiology’s unique needs.”
Already a hit in stores, Gloot has also been taken up by South African celebrities such as DJ Zinhle, who has recently partnered with Gloot to become an ambassador for the brand. The tailored nutrition, convenience and taste alongside highly targeted supplements aimed directly at active, every day women have seen significant market traction. The Gloot Girl community has grown to more than 5,000 active members since its launch.
“After spending several years working within this industry, I realised it was important to create products that prioritise female health, wellness and beauty with products that don’t just deliver physical benefits, but look like they belong on a woman’s shelf,” says Tinkler. “This market is hungry for recognition and deserves it.”
Gloot is proudly made in South Africa and includes weight loss, fitness-related supplements, beauty products for hair, skin and nails, and female health. The latter range caters to various challenges and phases of life experienced by women and includes supplements for menstrual symptoms, urinary tract issues, and gut health. The range is continually expanding, and Gloot Protein Water has recently launched, which combines hydrolysed collagen with whey protein isolate to provide delicious and hydrating protein drinks that move away from the heavy, traditional milkshake-based protein shake.
“We are just getting started, finding our feet as a brand, but we have definite plans to continue innovating in the health and wellness space,” concludes Tinkler. “We are exploring options in the beauty and skincare space and in the activewear space. Sitting at the heart of this expansion, however, are women – their unique needs, physical requirements and expectations. It is time that there was a brand that puts everything they want and need at the heart of its values and innovations.”
Gloot uses clean, high-quality ingredients with no unnecessary additives and provides women with an expanding range of targeted solutions that meet genuine pain points felt by women.
