How That Food Guy Group Aims To Create Opportunities In The Food Industry
How That Food Guy Group Aims To Create Opportunities In The Food Industry. That Food Guy Group is a proudly South African food and beverage innovation hub seeded in 2018. A true South African story, the brand is invested in creating opportunities for the marginalized people and communities within the food and beverage advertising sector in Mzansi. Diversity and inclusivity are at core of the values that influence the direction and decision making within the company. That Food Guy Group is always at the forefront of innovation, boldness, and creative audacity.
The brand, as a leader in ideation and strategy is passionate about imparting knowledge and mind share within the food and beverage industry. The brand is a creative reflection of the team’s experience in brand strategy and communications, building cohesive brand journeys and a deep love for food and beverage narratives. That Food Guy Group pioneers the African systems of existence, “I am because we are”, that is clear with the work it has done and the recognition the company has received since its inception.
In 2020, That Food Guy Publishing received two awards for ‘Naqiyah Mayat – The Beginning: Indian Recipes from My Home’ at the World Gourmand Cookbook Awards, South African region. The first for Best Debut Cookbook, and the second for Best Indian Cookbook. Dinner at Somizi’s – one of the companies highlight print projects released December 2020; made the bestselling cookbook list in SA within 1 month of its release.
With four divisions, namely Advertising, Digital, Publishing and Talent, That Food Guy Group offers a complete solution for brands, from campaign management, creative conceptualisation, brand strategy, digital marketing and strategic influencer marketing to PR, media, publishing and design. That Food Guy Group has all the makings of a true South African story, hope, unity, courage and passion; these four words are the pillars in which the brand stands by.
