How The Yugrow Platform Seeks To Empower Women
How The Yugrow Platform Seeks To Empower Women. Yugrow is a Behaviour Tech platform for women that enables growth through personalised micro actions and growth challenges, high-impact coaching and a support network.
Yugrow is a platform for women who want to break barriers, drive growth and close the economic gender gap. The company is a behavioural change platform for women, that combines behavioural science and shared value principles, to promote and inspire behavioural change at a micro level to maximise and seize opportunities for growth and to unleash what the company refers to as ‘trapped talent’.
The company knows that developing and deploying one-half of the world’s available talent, has a huge bearing on the growth, competitiveness and future readiness of economies. The business is based on the purpose to democratise success to enable women to grow, live and prosper and to make a meaningful contribution to society. The company’s vision is to write a new history where women have closed the economic gender gap.
The company’s story began when it reflected on the challenges women face when navigating their careers as employees and entrepreneurs. The myriad of challenges faced by women have a negative effect on their mental health, notwithstanding the battle to overcome significant internal barriers such as self-doubt, self-criticism, and fear of failure, amongst others. What was interesting (from its research) was that some the internal barriers faced by women were consistent across all career levels.
Yugrow values the significance of people, and the power of connection, leveraging technology to drive meaningful member interactions at different stages of their growth journey. Yugrow approaches the world with an abundant outlook and this perspective is carried through every touchpoint in the business, delivering growth for members, partners and communities. Yugrow’s fundamental operating principle is that success can, and should, be democratised and that it can pool collective knowledge and resources for the growth of its members.
