How Yazi Aims To Become The Widest Reaching Market Research Platform
How Yazi Aims To Become The Widest Reaching Market Research Platform. Yazi is a market research platform that uses WhatsApp for data collection, achieving a response rate of 40%, which is 6 times higher than traditional email surveys.
This dramatic improvement is crucial because the backbone of data accuracy and reliability lies in how representative the sample is. By enabling far more people to respond, WhatsApp ensures that the collected data is both accurate and comprehensive. Additionally, Yazi’s AI Interviewer increases the depth of insights by providing an interactive and adaptive research experience, capturing nuanced qualitative data through video and voice notes in over 100 languages.
The founder, Tim Treagus seeks to build Africa’s fastest and widest reaching market research platform. Yazi gives growing businesses the data they need to de-risk market expansion in Africa and emerging markets. Yazi’s newest product, the ‘AI Interviewer’, merges the thoroughness of in-person interviews with the convenience of digital surveys via WhatsApp. This tool enables detailed and interactive research, adjusting questions based on respondent feedback, at a fraction of the usual time and cost. It effectively navigates the challenges typically posed by traditional research methods.
Yazi’s targeted approach is essential in validating a company’s concept for a project aimed at SMEs. Their efficient data collection and ability to access the right market segment provided companies with the crucial insights needed to validate and refine their product strategy, especially in understanding operational, pricing, and competitive dynamics.
