OUTsurance Awarded SA’s Most Successful Brand In Demonstrating Great Value

OUTsurance Awarded SA’s Most Successful Brand In Demonstrating Great Value. OUTsurance has been awarded South Africa’s most successful brand when it comes to demonstrating great value to clients. Based on the 2024 Kantar BrandZ report, consumers feel that with OUTsurance, they are getting more value in terms of quality and experience than what they are paying for their monthly insurance premium.

Carl Louw, Chief Marketing Officer at OUTsurance says, ‘We are immensely proud to be recognised as South Africa’s best brand when it comes to demonstrating value to clients. Our brand promise of making sure “You always get something OUT” is at the core of what we stand for. The way we see it, we have a responsibility towards our clients to give them a world-class product they can trust and to back that up with awesome service, from sales stage all the way to claims.

‘As we celebrate this amazing achievement, we’re also looking ahead. We’re committed to push the boundaries of what is possible and as always, we will continue to do our best to anticipate our clients’ needs and to consistently deliver on our brand promise.’

Ivan Moroke, CEO, South Africa, Insights Division, Kantar agrees, ‘South Africans have become much more demanding of their brands, requiring them to not merely provide good products and services, but to remove friction points and enhance their lives.

‘Brands are continuing to transcend the challenging market conditions. A large proportion of them are meeting the needs of customers with actions and initiatives that mark them out as being meaningfully different and relevant to consumers’ lives today. These strong, forward-focused brands are proving that they can identify what it takes to grow and follow up by implementing programmes to deliver this.’