Investing in a Bootlegger Coffee Company Franchise: Costs and Considerations
If you’re considering entering South Africa’s vibrant coffee scene, investing in a Bootlegger Coffee Company franchise offers an enticing opportunity. Known for its premium coffee, stylish interiors, and community-centric approach, Bootlegger has expanded significantly since its inception in 2013. With over 70 stores nationwide as of 2024, the brand continues to grow, aiming to double its footprint by the end of 2026 .
Understanding the Investment
1. Initial Costs
- Setup Cost: R3 million to R3.5 million (excluding VAT), depending on store size and location.
- Store Size: 120–250m², with options for outside seating if feasible.
- Upfront Franchise Fee: R180,000 (excluding VAT).
- Additional Costs: Opening stock and working capital are not included in the setup cost and should be budgeted separately.
2. Ongoing Fees
- Franchise Fee: 5% of net turnover monthly.
- Marketing Fee: 2% of net turnover monthly.
3. Training and Support
Bootlegger provides comprehensive training lasting 6 to 8 weeks, covering all aspects of store operations. Ongoing support includes regular store visits and assistance from operational teams to ensure consistency and quality .
4. Revenue Expectations
Franchisees can anticipate annual revenues ranging from R5 million to over R10 million, depending on location and management efficiency. This projection aligns with the brand’s performance across various regions .
Steps to Becoming a Franchisee
- Assess Financial Readiness: Ensure you have access to the required capital, including setup costs and additional funds for stock and working capital.
- Choose a Suitable Location: Identify a strategic location with high visibility and foot traffic.
- Submit an Application: Contact Bootlegger Coffee Company or their franchising consultants to express interest and begin the application process.
- Complete Training: Participate in the mandatory training program to prepare for store operations.
- Launch Your Store: Work with the Bootlegger team to set up and open your franchise.
Investing in a Bootlegger Coffee Company franchise offers a chance to be part of a growing brand with a strong market presence. With substantial support and a proven business model, franchisees are well-positioned to succeed in South Africa’s competitive coffee industry.
For more information and to start your franchising journey, visit Bootlegger Coffee Company’s official website or contact their franchising consultants at BC Franchising Consultants.
