Healthy Hustle: How Banting With Lattie Revolutionized Low‑Carb Living

Healthy Hustle: How Banting With Lattie Revolutionized Low‑Carb Living. In 2022, Lattie Buncwane Yozi launched Banting With Lattie, a health food venture based in Atlyn Shopping Centre, Atteridgeville. Driven by her passion for healthy living and personal experience with banting, Lattie set out to make low‑carb, high‑fat foods accessible and delicious. What started with TikTok videos and local word‑of‑mouth has evolved into a brand that delivers banting‑approved groceries nationwide. Her journey offers valuable insights on purpose-led entrepreneurship, adaptability, and community connection.

Turning Personal Health into Business Mission

Lattie’s dedication to banting, low‑carb, high‑fat nutrition, became the foundation of her business. She crafted products like pizza bases, coconut flour porridges, collagen premixes, spices, sugar‑free jams, and rusks, all made to support active, healthy lifestyles. By sharing her recipes and products online, she built trust and found customers who saw her brand not just as a store but as a partner in wellness.

Actionable insight: Let your personal journey guide your brand. Authentic roots resonate deeply with customers.

Leveraging Social Media for Authentic Reach

From TikTok to Facebook, Lattie uses real content to fuel her business. Videos show her preparing orders, describing sugar‑free products like buttermilk rusks, and promoting daily deals (#HealthyLifestyle, #BantingProducts). By showcasing both product and process, she builds credibility and makes her audience feel part of the journey.

Actionable insight: Use behind‑the‑scenes content to reinforce transparency and deepen customer trust.

Building a Local Hub as a Delivery Centre

Banting With Lattie’s physical presence at Atlyn Shopping Centre turned her store into a local health hub. Clients can shop in person or order via WhatsApp, with free delivery above R2000 and courier options nationwide. This hybrid model combines convenience and personal service.

Actionable insight: Combine physical touchpoints with digital convenience. A storefront enhances trust; online sales expand reach.

Crafting a Diverse, Health‑First Product Range

Lattie’s product range spans pizzabread, porridges, collagen mixes, sauces, seasonings, jams, and rusks. Each item targets specific needs: energy, low sugar, morning routines. Social proof highlights the taste and benefits, “weekend brownies”, “buttermilk rusks were pure comfort”. The varied offering keeps customers engaged and returning for more.

Actionable insight: Diversify around your niche. A range aligned with core values keeps repeat customers and broadens appeal.

Turning Promotions into Momentum

Lattie runs themed promos like Women’s Month sales and daily deals, boosted through TikTok and Instagram with hashtags such as #BWTShop and #EveryDayIsASavingDay. These create urgency and reward engagement, generating steady traffic and sales.

Actionable insight: Use themed promotions and social hashtags to boost engagement, visibility and customer loyalty.

Expanding Through Community Engagement

Her involvement with Ladies In Business Network SA helped connect her brand to entrepreneurial support networks. This engagement helped raise her profile and reach new markets, while also supporting female-led business ecosystems.

Actionable insight: Join niche community networks. It expands reach and signals collaboration‑driven values.

Milestones That Measured Momentum

• 2022 – Brand roots in Atlyn Shopping Centre as a physical banting hub
• Active TikTok presence showcasing products and promotions
• Expanded product lines: porridges, rusks, jams, spice blends
• Special campaign participation like Women’s Month events
• National courier distribution and WhatsApp ordering over R2000 with free delivery

Each step strengthened her brand’s relationship with health-conscious consumers.

Actionable insight: Mark each brand growth moment publicly. They build trust and attract new customers.

Overcoming Health Niche Challenges with Resilience

Selling low‑carb foods in a market saturated with sugar and gluten was a challenge. Lattie overcame this through taste‑focused products, sampling via social media, and delivering consistent quality. She turned niche constraints into strengths, leading with specialty products customers love and trust.

Actionable insight: In niche markets, excellence and consistency are your greatest assets.

Seven Lessons from Banting With Lattie

• Use personal health experiences to shape your brand purpose
• Share real content to build authentic relationships
• Blend physical presence with online convenience
• Craft a product range that supports customer needs
• Use thematic promotions to spark engagement
• Join relevant communities for growth and support
• Treat niche challenges as brand differentiators

Final Reflection

Banting With Lattie shows how combining personal passion, community connection, and strategic product planning can build a thriving health brand from township roots. Lattie’s story is a reminder that integrity, taste, and visible hustle can turn a health journey into a lasting business, one bite, and one customer, at a time.