Takealot Replaces Its Logo With South Africa’s 12 Official Languages
Takealot Replaces Its Logo With South Africa’s 12 Official Languages. Takealot is marking Heritage Month by replacing its name on delivery boxes with translations in South Africa’s 12 official languages, celebrating the country’s linguistic and cultural diversity.
Throughout Heritage Month, customers across South Africa will receive parcels featuring different translations of the Takealot name, including Vatbaie, Tsayagolegontsi and Thath’okuningi. The campaign uses the delivery boxes to highlight the languages and communities that have shaped the online retailer over the past 15 years.
Karla Levick, chief marketing officer at Takealot, said the company was choosing to replace its logo with the languages of South Africans as part of the campaign.
Since launching in Cape Town in 2011, Takealot says it has expanded across every province, created thousands of jobs and enabled more than 13,000 businesses to reach customers through its Marketplace. The company also says it currently completes one in every five deliveries made in South Africa.
Takealot has also introduced interactive digital experiences allowing South Africans to discover all 12 versions of its name, hear their pronunciation and learn facts about each official language.
The Heritage Month campaign also coincides with the return of the annual Takealot Heritage Design Challenge, which is entering its fifth year.
The challenge invites South Africans to design a limited-edition Takealot delivery box based on their interpretation of heritage. The winning design will be printed on one million Takealot boxes during the festive season.
The winner will receive R100,000 in Takealot vouchers, while R10,000 in Takealot vouchers will be awarded to a charity selected by the winner.
This year, Takealot has also partnered with South African electronic music producer and artist Muzi to showcase local music genres including lekompo, Maskandi, Kwaito and Kaapstad hip hop.
Muzi will explore these genres through the lens of South African heritage, with weekly episodes scheduled to appear on Takealot’s social media channels.
