A 100% Black Owned Agency That Aims To Challenge The Status Quo! Black Powder Agency is a South African business of creative entrepreneurs, in the business of building brands. It believes in the power of well crafted words, pictures and ideas to change the way people think, see and behave. The company vigorously chases success for both themselves and their clients as it is a brand builder; it also lauds research, strategy and long term thinking. The company applies knowledge; logic and creativity to building brands and making businesses grow.
This is a 100% black owned agency that specialises advertising and marketing as its harnessing human chemistry that brings innovation to life. It was co-founded in 2016 by Gugu Madlala who also serves as the company’s Executive Director and Sizwe Kumalo who serves as the company’s CEO. It was initially started as an integration specialist through the line agency, developed out of The Jupiter Drawing Room and Partners Group but it had been intended as a separate agency whose future would not depend on the commercial success of Jupiter.
Founder and Chairman of the Jupiter Drawing Room and Partners, Graham Warsop said, “Last year, The Jupiter Drawing Room took a significant hit after a mandatory procurement-led RFP process by client Absa or Barclays, which saw the client leaving the agency. Before this we had already been looking at how we could operate as a fully transformed agency, so it made sense at that time to make a radical move.” in an interview with Biz Community.
The company is rooted in a commitment to authenticity, community and diversity as this allows the business to have its own identity and be proud of it. The company is leveraging Black Powder’s belief in human chemistry and explosive ideas to positively alter the trajectory of the brands and businesses it works with.
With the establishment of Black Powder Agency, Jupiter will no longer operate in Johannesburg, as it made a substantial cash investment and gave Black Powder its clients. The company managed to partner with companies such as Absa, Dis-chem, Telkom, Standard bank and Mazda to provide strategic brand image ideas and marketing strategies.
