Continuon’s Data Metrics Show Than Relevance Is Better Than Reach. Continuon is a Computer Software company that uses smart technology to unlock the true value of social data, it goes beyond reach to reveal relevance, resonance and deep metrics beyond mere reach. Marketers are drowning in data but need to become sense makers to meaningfully connect brands and humans. In this noisy world, the right technology makes all the difference. Continuon powers smart marketing by enabling brand owners to use powerful machine learning to understand humans and how they relate to each other and other brands in social spaces.
According to the company’s website, new research shows traditional influences many not always provide the best return for companies and ordinary people with smaller, more concentrated followings could prove more useful to companies. By understanding what’s important to humans, brands can craft marketing that’s useful, relevant and interactive. Continuon was founded in 2015 by Bradley Elliott who also serves as the company’s CEO. “What we are seeing is a fundamental breakdown of trust between brands and people and we believe that by using data, and particularly social data in this instance, we can start forging better connections between brands and people and truly start to understand people’s behaviour, understand their interests.” said Elliott in an interview with Biz Community.
The company can help brands to revolutionise their content strategy by making it audience centric and through creating content that is based on what audiences resonate with and what’s relevant to them. The company specialises in Computer Software, Social RM, Smart Data, Personalised Marketing and Data Analytics. It is the only platform of its kind in the worlds that maps true behavioural interest and offers user driven segmentation across all major social media networks.
Continuon has already been put to the test by 50 of the world’s top brands in a groundbreaking research study that is changing the way marketers think about influence. The company is trusted globally as it used by the world’s most influential brands and trusted advertising agencies such as Remy Martin, Woolworths, BMW, Clarins, KFC and Nandos. Its smart Artificial Intelligence (AI) incorporates over one million unique data points on Facebook, Twitter and Instagram.
