Digital Pioneers Kevin Bermeister And Johannes Booysen Partner To Launch AdFreeway
Digital Pioneers Kevin Bermeister And Johannes Booysen Partner To Launch AdFreeway. Digital pioneers, Kevin Bermeister and Johannes Booysen, have partnered to launch what they believe, is the next evolution in digital advertising – AdFreeway. AdFreeway is a platform that seeks to reward everyone in the digital advertising journey. Whereas social media shaped marketing, display media did not invite opinion. AdFreeway has closed that gap by integrating reward for participation.
AdFreeway is complexity simplified to enable payment to users for data that leads to improvements in ad campaign performance. It’s an attempt to transform display ads into a social hybrid as a new form of participation media. Everyone’s data is valuable, but not equal in value. It gamifies advertising based on the present momentary value of an ad impression.
According to Biz Community, the duo has paid more than 260,000 rewards to users who signed up with AdFreeway to collect. Every ad campaign has a minimum of three ads (A, B, C) delivered over three stages: In the first two stages they ask people to vote. Votes inform which of the A, B or C ads to serve to users in URL cohorts informed by temporary IDs. Some users may see the same ad multiple times other users may never see the ad because of the vote preferences. The duo also wants to ensure that consumers are incentivised for consuming and engaging with digital ads, as well as incentivising advertising agencies to be part of the digital value chain by rewarding them for their brands participation and spending
“During 2018/19, we ran pilot programmes in two public wharf locations in Sydney, Australia where we thoroughly tested the response to ads we were delivering to users who signed up for free Wi-Fi access. We found we could significantly increase the click-through-rate on ads we were delivering using our voting preferences vs. ads delivered randomly. It led us to The Trade Desk integration where we tested on many smaller campaigns in Australia and the USA during 2020. In December 2020 we quietly launched our first major campaign in South Africa and we are now ready to roll out en masse.” Booysen told Biz Community.
