Powerade ZA Announces Its Sponsorship Of South African National Rugby Team
Powerade ZA Announces Its Sponsorship Of South African National Rugby Team. Powerade ZA took to Twitter to announce that it will be it will be sponsoring the Springboks, South Africa’s National Rugby Team as well as The British and Irish Lions for the Castle Lager Lions Series.
The post read, “We are proud to announce Powerade as an Official Sponsor of the Springboks and The British & Irish Lions for the Castle Lager Lions Series. It’s time for the boys to put their power to the test. #LionsTour2021.” Powerade is a sports drink created, manufactured and marketed by The Coca-Cola Company. Its primary competitor is Gatorade, made by PepsiCo.
Powerade is the official sports drink of the Australian rugby league team and the Australian union team, PGA Tour, NASCAR (2003–present), NHRA, NCAA, the U.S. Olympic Team (excluding U.S.A. Basketball and U.S. Soccer, which have deals with Gatorade) and many other national Olympic federations, The Football League and many other soccer leagues and teams around the world, FIFA, such as Rangers F.C, Club Universidad de Chile, Club Bolívar, Associação Atlética Ponte Preta, Racing Club de Avellaneda, Independiente de Avellaneda, O’Higgins, Universitario de Sucre, Club Atlético River Plate, Club Cerro Porteño or Club Atlético Peñarol and the IOC in no small part due to their overall contracts with Coca-Cola.
Various other competitions also have sponsorship deals with the brand, although Gatorade historically has secured the lion’s share of sponsorships. The drink is also Sponsor of the Honduran Soccer Team C.D. Olimpia. In 2002, The Coca-Cola Company introduced Powerade Option to the United States, in response to Gatorade’s popular Propel. Option is a “low Calorie sports drink” that is colourless and sweetened with high fructose corn syrup, sucralose, and acesulfame potassium, to provide sugar-conscious consumers with another rehydration choice. Powerade Option took 36% of the Fitness Water category behind Propel’s 42%.
