How Fresh AF Aims To Become The Go To Digital Agency In Youth Culture
How Fresh AF Aims To Become The Go To Digital Agency In Youth Culture. Digital technology has introduced many tools that can be used to innovate industries in the world. The popularity of social media platforms such as Instagram, Twitter and Facebook has brought about many opportunities to innovate the advertising and marketing industry; these platforms have now become an important advertising and marketing tool as they are able to reach masses of people in a short space of time with just a post. Advertising and marketing companies such as Fresh AF have adapted these digital tools to make sure that they can also take advantage of they bring.
Fresh AF aims to become the African powerhouse go-to-agency for all things youth culture. The company explained the meaning of its name on its website, it said, “The term ‘fresh’ refers to something ‘not previously known or used / new or different’ while the AF abbreviation is an urban colloquial term used to emphasise highlight how ‘fresh / cool’ it is.”
As a youth specialist marketing digital agency, it offers brands dedicated full-service marketing campaigns from concept creation through to content marketing and everything in-between. The South African youth market is a complex space for brands to understand and navigate and the company seeks to make it its mission to help these brands traverse this forever changing market.
The company’s unprecedented knowledge and experience within the South African youth market guides its creative and advertising approach, allowing it to create bespoke campaigns for brands. Influencers are all the rage when it comes to youth marketing. It also helps can help brands vet, source and manage influencers that are relevant to their campaign and target audience.
The company is determined to do the work that is required, from conceptualising, to production and to execution giving brands the freedom to focus on the over-all direction of the brand. In the advertising and marketing industry it is known that content is king, which is why it is central to what the company does, as it assists brands craft, ideate and develop fully integrated content marketing strategies that solves business problems.
