Boity Thulo’s Pink Saphire Fragrance Brand Announces Partnership With Edgars Beauty
Boity Thulo’s Pink Saphire Fragrance Brand Announces Partnership With Edgars Beauty. South African entrepreneur and founder of Pink Saphire Fragrance Boity Thulo took to Twitter to announce the partnership between the fragrance brand and Edgars Beauty. Thulo also shared that to celebrate this achievement the fragrance will be 20% off until 14 February.
The post read, “Hey Fam! I am so excited to announce that you can now get your Boity Pink Sapphire at @EdgarsBeauty To celebrate the launch, #BoityPinkSapphire will be 20% off until 14th Feb. What are you waiting for? LET’S GOOOOO!!!!” Boity seeks to make sure that her brand keeps expanding and reaching new people on a consistent basis, this way it will keep on growing to become a formidable competitor in the fragrance industry.
Edgars is a Johannesburg-based chain of stores, nearly all in Southern Africa, variously described as a specialty department store or simply as stores selling clothing, shoes, homeware & beauty products. The chain has just over 200 stores as of July 2020, with multiple stores in South Africa, Namibia, Zambia and Botswana as well as in the capital cities of eSwatini (Swaziland), Lesotho, and Ghana. Last year the Pink Saphire Fragrance brand announced that it was also expanding to Angola. With the moves that the brand is taking it is clear that it seeks to secure the African market. This collaboration with Edgars can provide the brand access to other African countries such Zambia and Ghana.
Thulo is determined to build a legacy for herself and her family as she has managed to establish several business ventures, these businesses are not only successful but they are growing at a rapid rate. The case is not different for Pink Saphire as it has secured this partnership with Edgars, Boity will seek to make sure that this partnership is successful so that the companies build a long fruitful collaboration.
