Drip Footwear Founder Lekau Sehoana Explains Why The Company Decided To Brand King Shaka International Airport
Drip Footwear Founder Lekau Sehoana Explains Why The Company Decided To Brand King Shaka International Airport. South African entrepreneur and founder of Drip Footwear Lekau Sehoana took to Twitter to explain why the company decided to brand King Shaka International Airport. He clarified that bedsides exposing his brand in the premises, the company wanted people to feel warm and at home when they are traveling.
The post read, “When we Branded King Shaka International, we wanted you to feel warm and at Home. Airports have a way of feeling Cold. The 1st thing you see when you enter and Leave King Shaka in Durban, is a Local Sneaker Brand. Owned 100% by a Boy from Kasi. No Funders, No Investors.” The company has been investing a lot into billboard advertising as it wants to increase its presence and exposure to different demographics, this way the company will be reaching more people who will be interested in supporting the brand.
Drip Footwear started from humble beginnings with Sehoana selling his sneaker brand in the townships streets. Now the company has nationwide advertising on some of the most sought after advertising locations, this shows that it is possible to start and build a multimillion Rand business even if one comes from a disadvantaged background. Drip Footwear is more than just a sneaker as it describes itself as a brand that is dedicated to working with customers to design the future. In its mission to bring empowerment, the company remains accessible as it collaborates with others to amplify its impact. Sehaona has proven that Drip Footwear indeed is a company that aims to be a dependable, responsive, imaginative and passionate brand. It’s mission is to inspire customers to define their great, irrespective of where they come from.
This is why the company provides a lot of encouragement and inspiration to South Africans. The founder Lekau Sehoana identified a business opportunity and he was relentless in chasing his dream, and now he has managed to build a conglomerate that is black owned and houses brands that are viable to the public and is able to run such a big self financed marketing campaign.
