Drip Footwear Founder Lekau Sehoana Announces The Company’s Partnership With Heineken
Drip Footwear Founder Lekau Sehoana Announces The Company’s Partnership With Heineken. Founder of Drip Footwear Lekau Sehoana took to Twitter to announce that the company has managed to secure a partnership with alcohol brand Heineken, the partnership will produce exclusive sneakers for the ‘Heineken All Invitational’ campaign.
The post read, “Who would’ve thought a boy from Ivory Park would partner with a global brand to produce a sneaker that will be worn by some of the greatest names in football in a campaign as important as the #HeinekenAllInvitational @dripfootwear x @Heineken_SA #LiveYourGreat A story to tell.” Heineken is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V.
This partnership signifies yet another milestone that Drip Footwear has managed to achieve, this is a partnership that will help the brand to grow into being an international brand that will also attract other global corporations for business partnerships. The company is also introducing its sneakers to the international market through these partnerships, this will make the international market to demand the sneakers and thereby scaling the business. Drip Footwear describes itself as more than just a sneaker as it is a brand that is dedicated to working with customers to design the future. The company has managed to secure these partnerships because it is accessible and it aims to collaborate with others to amplify its impact. This shows that the company strives to be a dependable, responsive, imaginative and passionate brand. It’s mission is to inspire customers to define their great, irrespective of where they come from.
Heineken is a company that is determined to continue to invest in South Africa and the talent that it has, the company has been supporting a lot of brands and events that it plays a significant role in the shaping of the culture. This partnership shows that the company is willing to partner with local brands and create products that will be associated with the global brand which will inspire other young upcoming entrepreneurs.
