Vida e Caffe Announces The Acquisition Of Sweetbeet
Vida e Caffe Announces The Acquisition Of Sweetbeet. Vida e Caffe has announced that it has acquired Restaurant Brand Sweetbeet. Since the acquisition was signed Sweetbeet has opened another four new stores and the plan is to grow to around 18 locations by February 2023. There are more than 220 vida e caffè stores across South Africa, along with locations in Mauritius, Zambia, and West Africa.
Sweetbeet’s founders have 21 years of experience in the industry, and together with their own infrastructure, it hopes to create real value and an exciting new offering for the wider industry and consumer community. The two brands will continue to operate under their separate identities. In some locations, they may end up operating side-by-side. Sweetbeet will be jointly managed by founders Andrea and Francois Hamman, who will stay on in their current positions alongside vida executive team. Sweetbeet healthy food products will become available for purchase in vida stores in time, as part of the brand’s own move to healthy food. It follows the introduction of various vegan products, non-dairy alternatives for caffes, gluten-free bread alternatives for their iconic Toasties and the introduction in May, of fully plant-based wraps and toasties.
Vida e Caffè is a privately-owned coffee shop franchise and supplier of beverage products in South Africa. The name vida e caffè mixes Spanish or Portuguese for ‘life’ with Italian for ‘and coffee. Sweetbeet is a fast-casual restaurant brand with a RAD appeal to the ever-growing Generation Z, Millennial market segment and beyond to anyone who seeks to enjoy a more healthier lifestyle. Sweetbeet continuously innovates to serve a comprehensive and on-trend food and beverage offering and specifically embraces the ever-expanding vegetarian and vegan customer base.
Sweetbeet is all about uncomplicated sophistication – keeping its communities healthy and energized to maximize their busy lives by bringing easy access to healthy snacks, beverages, and delicious healthy meal options.
