Bridgestone Announces Its Expansion Into The South African Agricultural Tyres Market
Bridgestone Announces Its Expansion Into The South African Agricultural Tyres Market. Automotive company Bridgestone has announced the launch of its range of ultrahigh-performance tyres designed for South Africa’s agricultural sector.
Bridgestone Southern Africa agriculture manager Willie Stander, “Bridgestone entered the agricultural sector in Europe as far back as 2013. Backed up by Bridgestone’s usual high-quality research and development, the Bridgestone agriculture range has gained a significant share of the market serving the larger, most powerful agricultural vehicles and equipment,” he says. “Bringing this brand into the South African agricultural sector makes great sense given the fact that our farmers are renowned for adopting the latest and best technology to improve their profitability.”
Bridgestone Corporation is a Japanese multinational auto and truck parts manufacturer founded in 1931 by Shojiro Ishibashi in the city of Kurume, Fukuoka, Japan. The name Bridgestone comes from a calque translation and transposition of ishibashi, meaning ‘stone bridge’ in Japanese. “South African farmers receive substantially less protection and financial support than many competitor countries, so their success is due in no small part to their ability to use technology to overcome the challenges of farming under challenging conditions,” Stander added.
Bridgestone develops, manufactures, and markets tyres for passenger, light truck, truck, bus, earthmoving, agricultural, motorcycle, and aircraft applications. Leading the way in this new millennium, Bridgestone develops leading technology to keep it at the top of its industry, providing its customers with innovative, quality products. The achievements in motor racing around the world is mirrored in the enhanced performance people can experience after fitting a set of Bridgestone tyres.
