Financial Services Start-Up Craft Seeks To Provide Specialised Payments And Data Analytics Services
Financial Services Start-Up Craft Seeks To Provide Specialised Payments And Data Analytics Services. Established in 2012, Craft is a specialised payments, data analytics, loyalty and technology company, driven by innovation around traditional payment and loyalty models. Based out of its offices in Randburg, Johannesburg and with a satellite office in Mauritius, the company team boasts highly experienced professionals with broad backgrounds in payments, data analytics, loyalty and technology across retail, banking, petroleum and manufacturing sectors spanning Africa and the Middle East.
Craft’s payment, data analytics, loyalty and rewards offerings provide powerful tool-sets to unlock the value inherent in the multitude of relationships that an organisation has with consumers, employees, agents and suppliers. By managing end to end engagements with its clients the company provides cost saving, retention and increased revenue solutions. To ensure best of breed advisory and data science solutions, it’s approach ranges insights led, and thus it has concluded a number of key advisory assignments. Its key advisory & data science offering includes: Data Maturity Assessments, Strategy development & design, Product design & development, Data payment and loyalty optimisation models, P&L analysis, Operational efficiencies and Technology analysis.
Craft’s growth has provided the company access to a Partner network of over 100. This together with the ability to manage initiatives from concept, through to execution and ongoing management is what remains its critical advantage over its competitors. The company’s partner and programme management offering includes Partner technology support Partner reconciliation & settlement Management of funding cycle End to end evaluation of programme status and roadmap.
The company’s loyalty and rewards programs provide it with the ability to unlock the value inherent in the multitude of relationships an organisation has with customers, employees, agents and suppliers. It’s loyalty and rewards offering includes Programme Design & development points based solutions Rewards based solutions recognition loyalty solutions.
