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How Curls In Bloom Aims To Work The Land Through Farming Indigenous Essential Oils And Floral Waters

How Curls In Bloom Aims To Work The Land Through Farming Indigenous Essential Oils And Floral Waters. This is where the story of Curls in Bloom begins, nestled in the foothills of the Amathola Mountains in the Eastern Cape where a small pro-active farming community set out to work the land every morning, farming rich indigenous essential oils and floral waters.

The Curls in Bloom team went back to the source to meet the farming community at Qobo Qobo, the source of hydrating floral waters and nourishing essential oils for the Curls in Bloom haircare range. Watching the distillery in action they pay homage to the organically farmed ingredients, as well as the skilled farming community and project managers on the ground.

Qobo Qobo is a nonprofit, Essential oils Manufacturer, situated in the heart of Eastern Cape in South Africa, Keiskamahoek. Committed to uplifting the surrounding community, they have established ten independent farmer units to grow Rose Geranium, Cape Chamomile, and Wild Rosemary. The Farming units belong to local farmers, who take full control of crop production from planting to harvesting and distilling. Coming to Qobo Qobo gives the company the chance to tell the farmer’s stories and pay respect to the hands that have made Curls in Bloom possible.

The essence of Curls in Bloom lies inside the bottle. An all-natural, vegan friendly blend of hydrating floral waters, nourishing Shea Butter & moisturizing Castor, sourced from South African farms like this, Qobo Qobo, organic growers of Rosemary & Cape Geranium, the perfect ingredients sustainably sourced & ethically farmed for the ultimate hair care range created for the conscious shopper. This Proudly South African brand is the first of its kind in the way it’s designed, sourced & manufactured. It is a blooming community of individuals that prides itself in putting its Bloomers first.

By Thomas Chiothamisi
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