SPAR drives breast cancer awareness
An innovative non-governmental organisation, PinkDrive, is dedicated to creating and promoting cancer awareness and providing screening services to men and women across South Africa, particularly those living in more rural areas where health services are not easily accessible.
Founded on the premise that “early detection will help to prolong life”, the campaign is a perfect fit for SPAR, which is on a mission to raise awareness around the benefits of early detection this Breast Cancer Awareness month, says Jacques Roets, SPAR Group Butchery & Perishables Manager.
From 1st-31st October, therefore, R2 per kilogram of every SPAR Select Chicken Breast fillet pack sold will be donated to PinkDrive in support of the important work they do to prevent as many people as they can from succumbing to not only breast cancer but other gender-related cancers including cervical, prostate and testicular cancer.
“As a business, we have always been deeply invested in the health and wellness of our people and our communities, and strive to support them and their initiatives in any way we can, which is why we are proud to join PinkDrive in their efforts to save lives,” he explains.
According to PinkDrive, when detected early enough, many cancers are treatable and could result in improved length of life for those afflicted by the disease. Recognising the challenge to reach those citizens where healthcare facilities are not in close proximity, Pinkdrive is dedicated to delivering mobile screening services in an attempt to provide more people with a timeous diagnosis and reasonable care. Conducted by skilled, certificated medical and nursing practitioners, these services include clinical breast exams and cancer education, mammograms, pap smears for women, and prostate-specific antigen testing for men.
“This is the launch of our second initiative this Breast Cancer Awareness Month, and will run in conjunction with our first one where we committed a portion of the sale of every SPAR 500ml Still Water with a pink label and cap to be donated to Cancervive, another equally deserving cancer awareness and education project in South Africa,” adds Jacques.
“Both Cancervive and PinkDrive are two worthy organisations that SPAR is proud to be affiliated with. We support their efforts to raise awareness about cancer and the importance of early detection, and we encourage our customers to contribute to this excellent cause by simply purchasing a SPAR Select Chicken Breast fillet pack in October,” he concludes.
