WWE & MultiChoice Expand Media Rights Partnership In Sub-Saharan Africa
WWE & MultiChoice Expand Media Rights Partnership In Sub-Saharan Africa. WWE and MultiChoice announced a major broadcast partnership that will see Showmax – the leading streaming service available in the region – become the new home of WWE Network in Africa.
The partnership incorporates all WWE Premium Live Events, including WrestleMania, as well as WWE Network’s vast library of original and archived programming available to stream on-demand.Additionally, SuperSport, the sport broadcasting subsidiary of video entertainment platform MultiChoice, will continue to broadcast live weekly episodes of Raw, SmackDown and NXT as well as all of WWE’s Premium Live Events in a multi-year extension.
The weekly programming will continue to be broadcast 52 weeks a year, captivating fans with a unique combination of edge-of-your-seat action, unpredictable drama and world-class athleticism. SuperSport recently launched a brand-new localized WWE content series called JAMBO WWE, and the expanded WWE and MultiChoice partnership will see additional partnership initiatives leveraging WWE IP announced during the term. “Showmax Pro is the market leader and a perfect home for WWE content,” said Matt Drew, WWE Senior Vice President, International. “By delivering our premium live events including WrestleMania, we believe this partnership will expand our audience and deliver even more to WWE fans throughout the region.”
Barry Dubovsky, Chief Operating Officer at MultiChoice Connected Video, added: “Adding WWE to the Showmax platform is an exciting development that we know our entertainment and sport-loving African subscribers are going to enjoy, making WWE even more accessible and affordable.” Showmax is an African streaming service that combines the best of local content, first and exclusive international series, the best kids’ shows, and live sport from SuperSport. In addition to WWE, Showmax subscribers can stream the full entertainment catalogue, including original African fantasy series Blood Psalms; all episodes of Steinheist, the docuseries about South Africa’s biggest corporate scandal; Diiche, a Showmax Nigerian Original limited series; Journey of the Beats, a 10-part docuseries on the origin and evolution of Afrobeats; Kenyan political drama series, County49, and original thriller series, Igiza.
Showmax is a part of the MultiChoice Group, Africa’s leading entertainment company. MultiChoice Studios is the largest producer of original content on the African continent, with close to 70 000 hours of co-produced and commissioned titles in our library. MultiChoice Studios’ content sales and distribution arm sells and distributes content to broadcasters and platforms across the globe. The division manages a vast range of categories and genres in the catalogue, including Africa’s largest classic library of feature films, short stories and documentaries from award-winning filmmakers.
