Springbok Legend Tendai ‘The Beast’ Mtawarira Selects APO Group As PR Partner Of The Beast Foundation
Springbok Legend Tendai ‘The Beast’ Mtawarira Selects APO Group As PR Partner Of The Beast Foundation. APO Group, the premier award-winning Pan-African communications consultancy and press release distribution service, is delighted to announce that it has been selected as exclusive Public Relations partner by the Beast Foundation – a leading sports and education programme set up by former Springbok rugby star Tendai ‘The Beast’ Mtawarira.
The Beast Foundation has gathered together a vastly experienced team of individuals who are committed to sharing their knowledge and influence to aid in the uplift of young people in Africa through three key pillars: Sports, Education and Skills Development. The Foundation runs a series of bootcamps, scholarship initiatives and outreach programmes to support children from underprivileged backgrounds by teaching and coaching them, and providing them with the education and life skills they need to succeed.
Increasingly, international and continental sporting bodies, major competitions, sports clubs, and elite athletes are looking to APO Group to help them navigate the African media landscape, and build their profiles at home and abroad. For Tendai Mtawarira and The Beast Foundation, APO Group will provide support across a full range of Public Relations services, including press release distribution, press interviews and placements, and media relations. Through its unrivalled media network and team of experts working ‘on the ground’ across the continent, APO Group is uniquely qualified to help The Beast Foundation reach new audiences in Africa and beyond.
For the past decade, Mtawarira has used his platform to empower and inspire others. As a UNICEF Ambassador, he uses his powerful voice to bring attention to issues affecting young people’s access to education. “It is my dream to reach as many young people as possible, and give them the same chances I was lucky enough to have when I was making my way in rugby,” said Tendai Mtawarira, Founder of the Beast Foundation. “APO Group will be essential in helping us spread the word across Africa, giving us the opportunity to engage with African media and increasing our visibility all over the world.”
“Tendai Mtawarira is the perfect role model for young Africans,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group. “The Beast Foundation is exactly the sort of organization we love to work with, because they have the drive and the passion to make a difference in the lives of ordinary African people. We look forward to helping them tell their stories far and wide.”
