SA Fashion Entrepreneur Judy Sanderson Wins Global Brand Prize
SA Fashion Entrepreneur Judy Sanderson Wins Global Brand Prize. South African Fashion designer and entrepreneur Judy Sanderson became a recipient of the 2024 Global Brand Prize, courtesy of France’s Maison Mode Méditerranée Endowment Fund. The award is sponsored by industry giants like Louis Vuitton and Chanel, and recognises exceptional work in cultural heritage preservation and handcrafts.
“It was an indescribable moment of joy and validation for my fashion brand,” said Sanderson. “It was an honour beyond my wildest dreams,and a testament to the dedication and passion I’ve poured into my work. This win marks a significant milestone that will undoubtedly propel my portfolio to new heights in the fashion world. This recognition validates my brand’s commitment to quality, creativity and innovation, elevating its credibility and visibility on an international scale.”
JUDY SANDERSON is a Portugal based designer brand established in 2019 by its eponymous Creative Director. The brand is an intriguing interplay of strength and beauty through contemporary and sophisticated pieces that are powerful, ageless, timeless and effortlessly combines function with flair. Judy Sanderson is a story teller at heart and every collection is formed around a narrative that will take you on a journey through cultures and time. The brand’s ethos are based on Ubuntu, an African philosophy that says “Umuntu Ngumuntu Ngabantu” (“I am because we are”). The oneness to humanity. Sisterhood. Ubuntu reminds us of the interconnectivity of humanity and that growth and progress of one only comes through growth and progress of others.
“It was a humbling reminder of the impact and reach of my brand on a global scale,” Sanderson said. “This achievement has not only bolstered my confidence, but also inspired me to continue pushing boundaries and pursuing innovation in the fashion industry. The prize will open doors to exciting opportunities for collaborations, partnerships and expansion into untapped markets. Moreover, it reinforces my brand’s position as a leader in the fashion industry, attracting attention from investors, influencers and consumers alike.”
Judy Sanderson was born and raised in Limpopo, South Africa. Holding a bachelor in finance and wholly entrenched in the world of multinational companies for 6 years, Judy remained a fabricator at heart. Emboldened with a passion for art and design and an innate appreciation for craftsmanship, she went on to complete her fashion design studies in Hong Kong. In 2020 she launched her eponymous label JUDY SANDERSON with a base in Portugal where she currently lives.
