How Flow Living Seeks To Unlock Access To High Intent Audiences
How Flow Living Seeks To Unlock Access To High Intent Audiences. Flow is an intelligent, data-powered adtech platform that’s revolutionising human connection in a digital world. Flow is empowering 100’s of big brands, agencies, portals and network businesses to unlock more revenue and access high-intent audiences, boosting their businesses at scale!
The company’s Co-founders and Co-CEOs, Gil Sperling and Daniel Levy, have a proven track record of market disruption. This winning duo previously identified a gap in the South African advertising market and founded adtech and performance marketing company Popimedia. Popimedia grew to be Africa’s largest adtech and performance marketing company and the only Facebook partner on the continent before being sold in 2015 to global communications group Publicis.
Leveraging their extensive adtech experience, Gil and Daniel founded Flow in 2019 with a mission to disrupt the real estate sector using an intelligent adtech platform and data-driven solutions. Since its inception, Flow’s impact has transcended the real estate sector – to include a multitude of industries such as retail, recruitment, automotive, insurance and FSPs – and extended beyond South Africa’s borders. Operating in diverse sectors and many global regions, Flow is reshaping how businesses engage with their audiences in the digital realm.
Over the past few years, Flow has transitioned from a disruptor in the South African real estate sector to pioneering a data-powered adtech platform. Initially, it set out to solve the fragmentation of the real-estate sector – it discovered that agents were not able to advertise the same way a brand could – at scale, due to limited time or skill resources. Co-founder and Co-CEO Gil Sperling adds, “We learnt that the application of Flow’s solution extends far beyond just the real estate sector and that’s how we started transitioning into other sectors”.
“Whether brands are looking for hyper-targeted campaigns or whether a portal is specifically seeking revenue growth, or a network business wants to scale its reach, Flow has a solution,” says Daniel Levy who founded Flow with Sperling in 2019. The company’s website relaunch in February 2024 serves as a testament to that commitment. It has launched more than just a website makeover; it is reshaping human connection digitally by prioritising an enhanced user experience, comprehensive knowledge sharing, and persistent customer success.
