Why A ‘Cool’ Top-level Domain Is Good For SMEs
Why A ‘Cool’ Top-level Domain Is Good For SMEs. These days you are spoilt for choice when it comes to selecting a top-level domain (TLD) for a new venture. If your desired domain name is not available with a .co.za extension and is not trademarked, you can simply opt for a .web.za, .net.za or even a .africa, which are all considered as SA’s top domains.
But there is a number of “cool” and more modern TLDs that could make great options too. Extensions like .online, .tech and .xyz as well as city TLDs like .joburg can offer certain types of businesses a real competitive edge in the market. Read on as we look into these options and discuss in more detail why a less mainstream TLD choice could be a good idea for your small-to-medium enterprise (SME).
.online
The .online TLD was brought out in 2015. It is one of the most versatile and widely applicable new top-level domains, designed to be relevant for any business or individual seeking a strong online presence.
Businesses that can do well with a .online include:
- E-commerce websites
- Blogs and personal websites
- Startups aiming to create a strong online brand identity
.store
Launched in 2016, the .store domain extension specifically caters to retail and e-commerce businesses. Its straightforward and descriptive nature makes it instantly recognisable and relevant for online shopping.
Companies that can benefit from a .store include:
- Retailers – both online and brick-and-mortar stores
- Boutiques looking to attract a larger customer base
- Marketplaces that host multiple sellers and a variety of products
.xyz
The .xyz TLD was introduced in 2014 and quickly became popular due to its universal appeal and memorable nature. From the end of the alphabet, to generations X, Y and Z, or as placeholders in sentences, the use of the term “xyz” could mean a variety of things.
A .xyz is ideal for:
- Tech startups
- Developers
- Creatives like designers, artists and other creative professionals
.tech
Established in 2015, the .tech extension is perfect for technology-related businesses and individuals. It directly associates with technology making it an excellent choice for tech-savvy brands.
Businesses that should consider a .tech include:
- Tech companies
- IT consultants
- Tech blogs and forums focused on technology news, reviews, etc.
.joburg, .durban& .capetown
These city top-level domains were launched in 2014 and are aimed at businesses and individuals in Johannesburg, Durban or Cape Town. Each of these extensions can help create a strong local identity and connect brands to the communities living and working in these cities.
They are ideal for:
- Any business operating in one of these cities
- Local hotels, travel agencies, or tourist attractions
- Nonprofit or local group
