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How Hepstar Aims To Provide Relevant Products To Clients

How Hepstar Aims To Provide Relevant Products To Clients. Hepstar is a travel ancillary aggregator and recommendation engine focused on optimal and personalised packaging of ancillary products for customers of online travel providers.

Its engine uses anonymous historical and empirical data collected from the travel booking process, including contextual and behavioural data of customers, in order to profile customers and respond with products that are relevant and have a higher probability of being purchased by different profiles. Its innovative merchandising techniques include combining travel insurance with value-added products and services to increase product value perception and address an industry synonymous with dwindling insurance conversion.

The end result is a happy customer and a successful travel insurance ancillary programme for online travel providers and ancillary providers alike. With no geographical limitations, an existing footprint of insurance and other ancillary partners spanning the globe, Hepstar is the plug and play solution which can optimise revenue and fast-track data analytics of any travel provider’s ancillary programme, keeping them at the top of the online travel game.

Hepstar provides access to a global travel ancillary product suite while using data analytics and merchandising tools to optimise how products are offered to customers. The company’s merchandising services are made available through a single integration for both travel insurance and other ancillary products. Hepstar aims to change the travel landscape to ensure customers are offered relevant products and have a personalised travel experience.

Hepstar has a passionate, dynamic and experienced executive team. Their various industry backgrounds inspire a unique approach to personalisation in the travel ancillary space. The perfect balance between technology, data analytics and human emotion is the driving force behind Hepstar’s profound ability to optimise ancillary revenue.

By Thomas Chiothamisi
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