ZURU Edge Disrupts South African FMCG Market with MONDAY Haircare at Clicks Stores Nationwide
ZURU Edge Disrupts South African FMCG Market with MONDAY Haircare at Clicks Stores Nationwide. ZURU, a global leader in innovation, is expanding into the fast-moving consumer goods (FMCG) sector with its new brand, ZURU Edge, bringing the award-winning MONDAY Haircare range to Clicks Stores across South Africa. This launch marks a strategic move as ZURU ventures beyond toys into consumer products by applying the same disruptive approach that has driven its success in the toy industry.
MONDAY Haircare offers more than just shampoos and conditioners—it challenges traditional beauty norms. Known for salon-quality results, MONDAY’s range caters to diverse hair needs with options like Moisture, Smooth, Volume, and Repair. Infused with natural ingredients such as coconut oil, shea butter, rice protein, and vitamin E, the products are designed to be both effective and accessible.
“We are thrilled to bring MONDAY to South Africa, where demand for premium yet affordable beauty products is growing,” says Glenn Ambrose, Country Manager at ZURU. “MONDAY is a brand that combines quality, sustainability, and affordability, resonating deeply with today’s consumers.”
MONDAY Haircare also prioritises sustainability. Its signature pink bottles, made from recyclable plastic, are both eco-friendly and visually appealing, adding an Instagram-worthy aesthetic to any bathroom shelf. This commitment to sustainability aligns with consumer values that go beyond product performance alone.
To increase MONDAY Haircare’s footprint in South Africa, ZURU has partnered with Alchemy Business Development, a local distribution company. This partnership enables MONDAY to be widely available through Clicks, as well as e-commerce platforms such as Superbalist and Takealot. Plans for further expansion across additional retail outlets are also underway.
“MONDAY Haircare has achieved incredible success internationally and is now gaining traction in the South African market,” adds Ambrose. “With over 15 million bottles sold globally and accolades like Allure Magazine’s Best of Beauty Award, we are confident that MONDAY will resonate with South African consumers.”
ZURU’s entry into the FMCG market through ZURU Edge is part of a broader disruptive innovation strategy. By leveraging data, design, and marketing, ZURU Edge focuses on developing high-quality, affordable products that challenge conventional market standards. “At ZURU, we constantly seek opportunities to apply our disruptive approach across new industries,” Ambrose says. “With ZURU Edge, we aim to bring better consumer products to market, and MONDAY Haircare is the perfect example of this vision. We’re excited for South African consumers to experience the brand.”
