Penquin Wins Big at 2024 MMA SMARTIES Sub-Saharan Africa Awards
Penquin Wins Big at 2024 MMA SMARTIES Sub-Saharan Africa Awards. Penquin, a leading brand and communication agency, has solidified its position at the forefront of modern marketing with a stellar performance at the 2024 MMA SMARTIES Sub-Saharan Africa Awards. The agency not only clinched the prestigious ‘Agency of the Year’ title but also took home several accolades across various categories, underscoring its commitment to excellence and innovation.
The MMA SMARTIES Sub-Saharan Africa Awards honour the most effective marketing efforts in the region, recognising campaigns that demonstrate exceptional creativity, strategy, and measurable impact. Penquin’s outstanding performance highlights its ability to connect with diverse audiences through innovative storytelling and cutting-edge marketing techniques.
Award Wins for Penquin
Penquin received recognition across multiple categories, reflecting its expertise and versatility:
- Bronze in Product and/or Service Launch: Suzuki Jimny Vehicle Launch
- Bronze in Cross Digital Media Marketing: Suzuki ‘Make The Right Choice’ Campaign
- Bronze in Omnichannel Marketing: Suzuki Fronx Vehicle Launch
- Silver in Product and/or Service Launch: Suzuki Fronx Vehicle Launch
- Silver in Short or Long Form Video: ‘Suzuki – Chasing The Fun’
- Silver in Programmatic Marketing: Xbox Festive Campaign 2023
- Gold in Cross Digital Media Marketing: Xbox Festive Campaign 2023
- Gold in Gaming, Gamification, and E-sports: Xbox Festive Campaign 2023
Veronica Moleele, CEO of Penquin, shared her pride and gratitude for the recognition:”Being named ‘Agency of the Year’ is a tremendous honour and a testament to the passion, creativity, and dedication of our team. Each campaign reflects our commitment to pushing boundaries and delivering meaningful results for our clients. These awards inspire us to continue innovating and creating impactful stories that connect with audiences. We are immensely grateful to our clients for trusting us to bring their visions to life.”
The awards reaffirm Penquin’s status as an industry leader, with its campaigns setting benchmarks for creativity and effectiveness in Sub-Saharan Africa. As a key player in the region, the agency is poised for continued growth and success, leveraging its expertise to deliver impactful campaigns that resonate with audiences and achieve measurable results.
