How Eggsellent by Lebo Turned R350 into a Thriving Egg Business in Mpumalanga

How Eggsellent by Lebo Turned R350 into a Thriving Egg Business in Mpumalanga. In the heart of Mpumalanga’s Kwaggafontein, a remarkable entrepreneurial journey unfolds. Lebogang Mashigo, a resilient single mother, turned a modest R350 into a successful poultry enterprise known as Eggsellent by Lebo. Her story is a testament to determination, strategic planning, and the power of starting small.

From Reseller to Producer

In 2019, facing unemployment and the challenges of new motherhood, Mashigo began reselling eggs sourced from larger farms. This initial step allowed her to understand market dynamics and build a customer base without significant capital investment. By 2020, she officially registered Eggsellent by Lebo, marking the transition from reseller to producer. Her farm now boasts 100% grain-fed Hy-Line Brown hens, supplying fresh eggs to households, restaurants, and businesses across Mpumalanga.

Strategic Growth and Community Engagement

Mashigo’s growth strategy centered on reinvestment and community trust. Operating from two outlets in KwaMhlanga and near Phola Mall, she ensured accessibility for her clientele. Her commitment to quality and reliability fostered strong relationships with customers, including boarding schools and local eateries.

Overcoming Challenges with Innovation

The journey was not without hurdles. Mashigo faced high feed costs, market access issues, and the steep learning curve of self-taught farming. Despite these challenges, she persisted, often learning through trial and error. Her resilience was further tested during the COVID-19 pandemic, where she secured a R20,000 relief fund, providing a crucial lifeline for her business .

Leveraging Support and Scaling Up

Recognizing the importance of support networks, Mashigo engaged with the National Youth Development Agency (NYDA), receiving a R50,000 grant in 2020. Further assistance from the Mpumalanga Department of Agriculture in 2023 enabled her to expand her operations significantly. She is also constructing two poultry layer houses, each accommodating 15,000 chickens, aiming to increase employment and production capacity.

Actionable Insights for Aspiring Entrepreneurs

• Start Small and Learn: Beginning as a reseller allowed Mashigo to understand the market with minimal risk.
• Build Community Trust: Consistent quality and reliability can establish a loyal customer base.
• Seek Support and Funding: Engaging with development agencies can provide essential resources for growth.
• Adapt and Innovate: Embracing challenges as learning opportunities fosters resilience and innovation.
• Invest in Expansion: Strategic reinvestment in infrastructure and staffing can scale operations effectively.

Lebogang Mashigo’s journey with Eggsellent by Lebo illustrates that with determination, strategic planning, and community engagement, it’s possible to transform a modest venture into a thriving enterprise. Her story serves as an inspiration for aspiring entrepreneurs navigating the challenges of starting and growing a business.