ChatGPT Ads Reaches $1 Billion Revenue Run Rate as OpenAI Expands Global Offering

ChatGPT Ads Reaches $1 Billion Revenue Run Rate as OpenAI Expands Global Offering. OpenAI says its ChatGPT advertising business has reached a $1 billion annualised revenue run rate less than 200 days after launching, as the company expands access to its advertising platform into additional international markets.

The company said tens of thousands of advertisers are now using ChatGPT Ads. From 31 August, advertisers in India, Europe, the Middle East and North Africa gained direct access to the platform through Ads Manager.

ChatGPT Ads is currently available in more than 40 countries, with advertising forming part of OpenAI’s broader business model alongside subscriptions, enterprise products and API usage.

OpenAI says its advertising system uses the context of a user’s ChatGPT conversation to deliver relevant advertisements. Depending on a user’s country and settings, broader ChatGPT activity may also be used for advertising purposes.

The company said advertisements are clearly labelled and kept separate from ChatGPT’s answers. Advertisers do not have access to users’ private conversations, according to OpenAI.

The advertising platform has also expanded its reach among smaller businesses. OpenAI said small and medium-sized businesses now represent a “material share” of its advertising business following the launch of Ads Manager in May.

The company has expanded its advertising platform to more than 50 technology and measurement partners and introduced additional tools for advertisers.

These include cost-per-click and outcome-optimised bidding, product feeds, geographic targeting and custom audiences.

The expansion comes as OpenAI develops advertising as another source of revenue alongside its existing products and services.

The company said its next phase will focus on expanding ChatGPT Ads into additional markets while developing new advertising formats, campaign objectives, buying options and measurement capabilities.

OpenAI’s latest announcement highlights the rapid growth of advertising on ChatGPT since its launch, with the company reporting a $1 billion annualised revenue run rate in less than 200 days.

The expansion into India, Europe, the Middle East and North Africa gives advertisers in those markets direct access to Ads Manager, while the broader advertising service is already available in more than 40 countries.