SA Singer Makhadzi Announces A R120 Million Partnership With Kicks Sports Wear
SA Singer Makhadzi Announces A R120 Million Partnership With Kicks Sports Wear. South African singer Makhadzi took to Twitter to announce that she has partnered with Kicks Sports Wear in a deal worth R120 Million. The singer shared that this partnership called Kokovha will create amazing products.
The post read, “When God’s timing is right everything falls into place, blessings come together and dreams become a reality. I am happy to announce that I have signed a R 120 million MEGA deal called Kokovha with @kickssportswear_sa to develop and create amazing products that will reflect every. Thing that I am and believe in. Join me on this journey as I’ll be sharing more about this deal in the upcoming weeks. Shout out to the founder of Kicks @Sammymhaule for believing in me, @alfadestinycommunications as well as @openmicprodsa , @africori for being the corner. Stone of this deal and choosing me to recreate history. Ndialivhuwa nga Mandah Its more than just me. #Unbea”
Kicks designs and produces proudly African, feel-good sportswear that offers a unique and competitive alternative to global sportswear brands. Combining the best of comfort, style and function, Kicks Sportswear is designed to help you transition from the office to the gym, and wherever is next in your hustle. Its mission is to build a sustainable business that champions entrepreneurship and employment opportunities, while creating sports and athleisure wear that boosts, motivates, inspires and delivers innovation at every level.
Partnerships such as this are needed in South Africa as this will make an impact that will be big not only for the brands involved but also the society at large as it will inspire people to go after their dreams. For Makhadzi to secure such a partnership show the kind of influence she has and the credible brand she has built. This is a long term partnership that will result in products being produced, therefor it will be very lucrative not only for the singer but for Kicks Sports Wear as well.
