Boity Launches Exclusive Hair Care Range with Halo Heritage - StartUp Magazine South Africa

Boity Launches Exclusive Hair Care Range with Halo Heritage

Every queen knows that her hair is her crowning glory and that healthy hair will give you the confidence to slay all day. As such, Boity Thulo has joined forces with Halo Heritage to create a luxurious range of hair care products specially formulated for women with hair types 3 and 4. This comes after the launch of Boity’s fragrance, the delightful yet powerful Pink Sapphire Eau de Parfum. The Boity Haircare range will launch on the Halo Heritage website on 16 October 2020.

Whether long or short, natural or weave, this exclusive collection of products was designed to give hair the royal treatment it deserves and leave you looking and feeling flawless. It includes six luxurious products perfectly and consciously formulated with natural black hair, and the environment, in mind. The products are all paraben, sulphate and cruelty-free, making it good for your hair and the planet as well. Being proudly South African products, this range is also 100% locally produced and packaged.

Halo Heritage was a natural fit

Boity says it’s been a lifelong dream to create a range of fragrances and hair care products that truly represent African women. “Now more than ever, black African women have started embracing their natural hair. But it didn’t come without struggle. Falling in love with our natural hair is a journey for many black women. Being a brand designed for powerful, modern African queens, a collaboration with Halo Heritage just felt like a natural fit.”

The Boity Haircare products are all specially designed to protect, moisture and repair natural hair. Each product is packed with nourishing ingredients to treat your hair in the most delicate way possible. This includes Black Seed Oil, which is believed to restore hair growth naturally, Shea Butter, which has anti-inflammatory properties and Jojoba Oil, which moisturises the scalp and acts as a dandruff remedy. Jojoba is rich in vitamin E, which increases elasticity and helps revive dull, lifeless hair. It’s also rich in nourishing vitamins B & C, copper, zinc and Argan oils, which contain antioxidants.

The range includes:

The Royal Cleanse (R179.95) – A moisturising and softening shampoo containing Black Seed Oil, Shea Butter, Vitamin E and Argan Oil to give hair a natural and healthy shine.

The Royal Repair (R179.95) – An ultra-sensitive conditioner containing Black Seed Oil, Shea Butter, Coconut Oil, Vitamin E and Argan Oil to deeply condition the hair and lock in moisture.

The Supreme Leave-in Conditioner (R169.95) – An ultra-sensitive conditioner with Black Seed Oil, Jojoba and Argan Oils to tame the frizz and add shine to your tresses.

The Illustrious Scalp Spray (R139.95) – A soothing and relieving scalp treatment containing a blend of healing Black Seed Oil, Vitamin B3, soothing Tea Tree Oil, Peppermint Oil and Menthol to help improve circulation and stimulate hair growth.

The Sovereign Repair Serum (R179.95) – A repair, protect and regrowth serum formulated with the powerful antioxidant Black Seed Oil as well as Shea Butter, nourishing Vitamin B3 and bioactive Follicusan™ to protect against hair loss while revitalising the scalp.

The Empress Smoothing Gel (R149.95) – An edge control gel, and Boity’s favourite product in the range. It is a non-sticky, non-greasy formula that provides exceptional shine and a slick, flexible hold. Infused with Black Seed Oil, this styling product will enhance the hair’s overall lustre.

The Pink Sapphire Luxurious Hair Perfume (R595.00) – A light mist that delicately scents the hair with the Boity Pink Sapphire fragrance, this perfume is infused with nourishing Argan Oil, leaving your hair feeling and smelling luxurious.

You can also purchase the Queen Care Collection Box Set (R1,595.00), which includes the entire Boity Haircare range.

Your hair is your crown

All products are formulated for women with hair types 3 and 4. Type 3 curly hair can range from loose, buoyant loops to tight, springy corkscrews which have some sheen but are prone to frizz. Type 4 coily hair, commonly referred to as afro-textured or kinky hair, is naturally very dry and spongy in texture, prone to shrinkage and can be soft and fine or coarse or wiry. 

Boity adds, “Your hair is your crown. Whether you prefer it all shaved off, wear a weave, opt for a protective style or rock an afro, taking care of your hair with products that are packed with goodness and most importantly made for your specific hair type is something you just cannot afford to compromise on. This range of products is exactly that.”

“Being an African Queen to me is about being proud of where you come from and embracing it in every move that you make. As a queen, you must carry your crown with pride and shouldn’t be afraid to show it off,” she concludes.

All of the products will be available online at The Queen Care Collection Box Set will also be sold online at Superbalist and Takealot.

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